It is needless to say that in order to ahead in amongst the competition in your business, it is extremely important for you to stay updated about the latest trends in the digital marketing domain. These include concentrating on parameters like search engine optimization, update on Google algorithm, content quality on your website, etc.
In order to achieve excellence in these areas, you can either hire a digital marketing expert or a digital marketing company. Despite knowing the importance of digital marketing for online businesses, many companies avoid the concept altogether and focus only on their core services. While this might not show losses in the initial stages, it can lead to low sales in the long run. Moreover, when you are busy focusing on your core services, your competitors might outrank you by using digital marketing tactics for their businesses.
Here are 10 reasons your competitors may outrank you in your online business:
1. Bad SEO Tactics
When you talk about digital marketing, SEO is the first term that strikes in mind. Search engine optimization is by far one of the most popular step used in digital marketing. However, many companies fail to understand that SEO is not merely about stuffing keywords in the content rather it is an overall strategy that works efficiently only when applied in the right manner. If you’re failing to put your SEO efforts in the right direction as a company, your competitors might get a step ahead in the game taking advantage of your bad search engine optimization tactics.
2. Lack of Brand Presence
In order to make your company’s name recognised, it needs to be represented as a brand. And building a brand is no easy task. Different companies working in the same domain struggle and compete with each other to establish their name in the market as a brand. If you wish to showcase your company as a brand, you need to stand out from the rest of the competitors by innovating new strategies for digital presence. From designing to content to every minute detail, everything needs to be taken care of when creating a brand for your business.
3. Irrelevant or Duplicate Content
They say content it the king. But how many companies actually understand this reality? Not many. In fact, most of the companies working in the online domain fail to make a significant name amongst their competitors due to a failing content strategy. Even worse, companies often copy each other’s content and due to this they face issues of content duplicacy from search engines. Even if your organisation creates original content, it is important to publish it strategically such that it stays relevanct to your brand.
4. Missing Out on Market Updates
When a company is established, the most important goal that is set in front of the whole team is generating revenue. While there’s nothing wrong with setting this goal but when it comes to execution, team members often fail to look with an open eye in all the directions. Rather they start working on just gaining new projects and completing them. What gets missed in such cases is the profit that can be earned by focusing on the latest market updates. Especially from a ranking point of view, your company needs to share its online presence amongst the followers based on latest market updates. This way people constantly get to interact with your brand and remember it in the long run.
5. Unoptimized Site or App
Another biggest mistake that you can avoid is the checking the optimization of your website or product application. When users land on your website or application, you do not want to give them a bad impression through and unoptimized website or app. Instead you need to constantly check the performance of your site or app in order to optimize it according to new changes.
6. Improper Site Navigation
Your journey is half completed if you’ve managed to bring a user to your website. The next thing to take care of is the navigation of your site for optimizing the user experience. If your ideal customer lands on your website and fails to find what he/she is looking for, you can lose them. Therefore, having a website with proper navigation functions can help you get ahead of your competition and increase your business revenue.
7. Loose Links and Broken Redirects
Creating a digital marketing strategy involves a lot of links that redirect to one or the other page of your website according to the relevant choices of your customers. The idea behind having a solid link and redirecting strategy is that your customer must stay glued to your website or application and ultimately makes a purchase after being satisfied by all the information that you’ve put ahead.
8. Unattractive Designs
Other than content, the design of your website or application makes the first impression on your users. If you present your users with bland or irregular color theme, they are likely to lose interest and move away from your website page. A digital marketing expert can work with your team of designers and writers in order to create a user experience that makes an impact on your customers and encourages them to make a purchase.
9. No Social Media Presence
In the digital era, social media presence is of utmost importance. People spend 40 to 50 percent of their time on social media platforms and if you want your organisation to be recognised among the audiences, you cannot afford to miss on social media presence. Your ideal customer could be anywhere in the world and therefore, there’s no better way to gain their attention than social media. A solid presence on social media not only helps you to gain more customers but also to create a brand.
10. Technical Issues
What if you’re taking care of everything from SEO to content to design to even having a social media strategy in place but you’re still missing out on getting your customers ahead in your sales funnel? One of the reasons this might be happening is because of some technical glitches in your website or product. Optimizing your website or app and checking for errors on it is your constant job and therefore, you must keep a watchful eye for any technical issues laying around.
With the online era on a boom, businesses of all types have started leveraging the potential of online ranking by hiring certified digital marketing expert teams. But increasing your webites traffic and building a solid image digitally is not a one day game. It requires constant hardwork and patience to reach the level of authority on any domain. If you take care of the above mentioned criterion and maintain a healthy product or website with latest updates in its digital presence, the chances of you winning the game are soaring high.