The rise in digital technology has paved the way for bigger and better for companies to run and manage their websites. The e-commerce industry is now forced to look for the best platform in which they can be able to smoothly market and sell their brands. Website development is no longer a child's play but a serious industry with equally serious players. This is why there is a PrestaShop development company. There are many platforms where one can launch their online stores and this makes it challenging to pick out the best. One of such platforms is PrestaShop.
Prestashop is an e-commerce platform where one can launch an online store. It is an open source platform and this gives it a competitive edge amongst other players in the same field. Open source means that it is a self-hosted platform and you can be able to download and modify it in any way that you want. It was launched in 2007 as is widely used. It also recently introduces its ready version which is its SaaS option. However, this limits one the ability to be able to access the code for customization.
Let us look at some of the features of PrestaShop that makes it a good option for e-commerce.
It Is Secure
Its open source version is PCI compliance ready. In other words, you will have to manually do this process and you will have to buy an SSL certificate and also keep checking in on security patches. The ready version, however, has ready updated security accounts because it is hosted on Google Cloud and therefore comes with a free SSL certificate.
Easy To Use
Setting it up might require time because of its technical backend. It provides a demo that takes you through the whole process making it easier. After setup, you decide the modules you need for your store. Here, you might need the help of a PrestaShop website development company especially if you are not familiar with the technology to work it out for you. The remain parts which are the daily operations are quite simple.
It features a natural product creation area which allows you to create as many products as you want. You can also get to configure the features to be able to display the expiry dates of any time-sensitive products. Downloadable products such as e-books can also be sold using PrestaShop. You will also be able to manage your inventory and be able to enter a Meta title and a Meta description.
Its customization tools will help you complete product organization and also create an internal search engine tool that will help your online customers navigate easily on the store. You also have the chance to set up different modes of payment. There are more than 1500 templates of customizable themes in its official marketplace to choose from.you can get a high standard template from certified partners at around $60. A PrestaShop theme development company can come in handy in this.
You cannot make good profits without marketing and this also goes for online stores. In as much as you might have to go out of your way to find custom features, PrestaShop has a robust list on built-in marketing tools which include. email marketing, gift wrapping, discounts, special offers, coupon codes, and affiliate programs.
Customer Relationship Management
Keeping in touch with your customers will determine if they will come back to your store or not. Prestashop has found the best way to do this by sending automated emails after every transaction. This gives customers a sense of security and appreciation. You can also be able to set promotions that are targeted to specific products or order. To curb the abandoned cart rate it still sends an email to the customers reminding them of the products that they had left on their carts.
An online store must have a good payment gateway to make it easy for customers to pay for their products. Prestashop has a range of gateways like Bambora, Amazon pay, PayPal, First Data, Authorize.Net, Worldpay, and Discover Global Network. It has over 250 payment providers and add-ons. It, however only has four payment option which is, bank transfers, check payments, Stripe, and PayPal.
Running an online store requires one to comply with the law. This is why Presta Shop has a shopping cart tool that makes it your shop compliant with the laws of a specific country. This is an added advantage because it is not so common among e-commerce solutions. You also get to have design tools that you can use to create quick pages that can explain some legal information to your customers.
Add-ons and Integration
There are quite a number of integrations available in the PrestaShop market place. Some are free while some have a one-time purchase offer. Adding integrations to boost your site on this platform can end up being more expensive than SaaS alternatives but should you sell more you will come out on top.
Google Rich Snippets
The number of people looking for products on Google is alarming. This means that a good ranking on SERPs is very important. Search engines are able to organize information faster with rich snippets. This will enable shoppers to see the products that they are looking for and be able to compare the prizes and that is exactly why you should add Google rich snippets to boost your SEO. The snippets are available on PrestaShop marketplace.
Prestashop makes it possible for all players in the e-commerce industry to have a well-working online store. Should you want it you can hire a PrestaShop developer to help set things up. This platform is a solid choice if you need an online store that you can be able to customize as well because of its plenty of customization options. It might however not be an all-in-one solution as it is more hands-on but will still get the work done.